According to Wunderkind’s 2025 Consumer Insights Report, Millennials and Gen Z are leading the charge in digital commerce, with 55% shopping online 2-3 times a week. Convenience and habit drive their high engagement, presenting brands with opportunities to build loyalty through mobile-optimized, seamless experiences. Meanwhile, Boomers (44%) and Gen X (39%) shop with more intention, favoring planned, value-based purchases. The report also reveals that shopping frequency is nearly even across genders, with 48% of men and 45% of women shopping online multiple times weekly. For Millennials, gamified loyalty programs and personalized promotions can deepen engagement. Conversely, Boomers and Gen X respond better to campaigns that emphasize trust, convenience, and product quality. To drive conversions, brands should leverage behavioral triggers like cart abandonment reminders and timely offers. Frequent shoppers benefit from targeted promotions, while occasional shoppers may need nudges to make quicker decisions. To explore more actionable strategies, access the full Wunderkind 2025 Consumer Insights Report here.