According to Wunderkind’s 2025 Consumer Insights Report, advancements in technology and evolving consumer expectations will shape online shopping trends across demographics. Men show the strongest growth potential, with 33% planning to shop more online compared to 26% of women. Meanwhile, Gen Z (31%) and Millennials (32%) will lead the surge in online shopping, while Boomers (64%) and Gen X (61%) are expected to maintain their current spending levels—creating a stable revenue base for brands. These trends offer opportunities for brands to craft targeted strategies. Younger consumers prefer mobile-first, social media-driven experiences, while Boomers and Gen X value dependable service and loyalty rewards. Men’s increased shopping plans highlight the potential for personalized offers and VIP benefits to strengthen engagement. Across all demographics, undecided shoppers represent a conversion opportunity with the right promotions or enhanced user experiences. To stay ahead, brands should deliver personalized, multi-channel campaigns using AI-driven insights. Tailored messages that reflect shoppers’ behaviors, such as timely discounts or loyalty rewards, can boost both engagement and retention. Get more insights from Wunderkind’s 2025 Consumer Insights Report here.