Banuba launches virtual make-up try-on plugin for Nuvemshop for online shopping in Latin America — Retail Technology Innovation Hub

Banuba reports deployment of its virtual makeup try-on plugin for Nuvemshop, an e-commerce platform in Latin America. The effectiveness of the solution has been demonstrated in the Brazilian market. Notably, Oceane reports a 1,000% increase in its add-to-cart rate after integrating the plugin. Addit