Luxury watch company, Ethos has implemented Unicommerce’s Uniware suite to enhance customer experience by optimising order management and streamlining delivery for its expanding online shopper base.Founded in 2003, Ethos operates over 70 watch boutiques across 23 Indian cities and is an authorised retailer of over 70 luxury brands, including Rolex, Tissot, Breitling, Bvlgari, Maserati, Corum, Hublot, Rado, Tag Heuer and Armin Strom. In addition to its brick-and-mortar presence, Ethos sells through its website and various online marketplaces.By integrating Unicommerce’s multi-channel order and warehouse management systems, Ethos is automating processes that were previously manual, improving efficiency across its brand website and third-party platforms. Managing orders through Unicommerce’s unified dashboard allows Ethos to optimise order processing, facilitate seamless checkouts for high-value purchases, and enhance after-sales service. Automated shipping allocation further improves customer experience by providing real-time tracking updates from dispatch to delivery. Unicommerce’s technology also supports Ethos’ returns management, ensuring a smooth process across multiple platforms.Additionally, the platform enables Ethos to expand its online product assortment, making store inventory accessible to shoppers in tier 2 and tier 3 cities where physical stores are absent, reinforcing its commitment to bringing luxury watches to a wider audience.Speaking on the partnership, Nikhil Adhlakha, Head of Ecommerce at Ethos, said, “We are seeing a tremendous growth opportunity in the Indian market. We are optimistic that this partnership with Unicommerce will further strengthen our operational efficiency to meet growing demand.”Kapil Makhija, MD & CEO of Unicommerce said, “We are excited to support Ethos in scaling their operations and achieving their e-commerce goals. Our technology solutions have consistently registered faster order processing and reduction in operational errors for our clients. We are confident that we will add value to Ethos’ luxury ecommerce operations.”According to consulting firm BCG, India’s luxury retail market, currently valued at around $8 billion, is projected to reach $14 billion by 2032. Rising wealth is fueling demand for luxury goods nationwide, extending beyond major metros. Cities like Dehradun, Chandigarh, Bhopal and Guwahati are also emerging as key markets for premium products.